The case for a second Valentine’s Day

ssorich@ledger-enquirer.comFebruary 17, 2011 

You made yourself sick as Valentine’s Day approached.

You analyzed current and past relationships enough to develop a paralyzing addiction to Funfetti baked goods and Dr. Phil.

When the big day finally arrived, you rolled your eyes at office flower deliveries and uttered the phrase “Hallmark holiday” at least 20 times.

Now that the holiday’s over, you reflect on Feb. 14 with one simple sentiment:

“Let’s do it again!”


Valentine’s Day certainly has its detractors. In recent weeks, I consoled the holiday’s critics by reminding them that Feb. 14 is just one day.

At the risk of sounding hypocritical, I’m advocating a second Valentine’s Day.

It’s not a totally radical idea.

In Japan, women give men chocolate on Valentine’s Day. Men return the gesture on White Day, held on March 14.

The U.S. doesn’t have White Day, but let’s not forget about the socially impaired cousin of Valentine’s Day: Sweetest Day.

If you haven’t heard of Sweetest Day, you’re probably not alone. The holiday, a mini version of Valentine’s Day held in October, seems to have its biggest fan following in the Midwest.

Given a reluctance to acknowledge Feb. 14 as a “real” holiday, my proposal for a second Valentine’s Day faces an uphill battle. But hear me out.

One of the holiday’s major weaknesses is the pressure that comes with having only one designated calendar day a year to mark your love. If you’re in a relationship on Feb. 14, everything’s cool. If you’re single, you’re stressed.

Widespread national acceptance of Sweetest Day -- or even White Day -- would make Valentine’s Day a little more palatable.

Plus, people in new relationships wouldn’t have the pressure of messages like “profess your love now or wait another 365 days.”

Male readers, I know what you’re thinking: “This is Sonya’s worst column ever. I can’t believe she’s actually suggesting I endure the pain and social judgment of Valentine’s Day twice.”

Not so fast.

If we had something like White Day, guys, you’d be guaranteed gifts in exchange for all the stress induced by arranging flower deliveries.

It’s kind of growing on you, right?

I had a great Valentine’s Day. I celebrated the holiday without regarding it as the be-all, end-all of the relationship world.

But especially in matters of the heart, it’s always nice to have a chance for a do-over.

And maybe -- just maybe -- a second shot at Valentine’s Day would offer a conversation heart more consistent with your desired romantic dialogue.

Sonya Sorich, reporter, can be reached at or 706-571-8516.

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