Springer Opera House News: Theater buys booking agency Hyperion Productions

Posted: 12:00am on Sep 15, 2011

Last week it was announced that the Springer Opera House theater had acquired Hyperion Productions.

The Springer and Hyperion Productions had a close relationship even before this news was announced. Hyperion Productions handles the bookings of the Springer’s traveling shows and Hyperion CEO Beau Bisson was a familiar face on the Springer stage.

Let me go back a few steps. I first met Beau when he was starring in “My Way” in 2002. Later, he was in “Seussical,” “Route 66,” “The Underpants” and “The Best Little Whorehouse in Texas.”

The CFO of Hyperion Eric “Brick” Bricking was also in “Route 66.”

After that production, Brick went off to do other projects while Beau stayed in Columbus performing in more shows.

Between shows, Springer artistic director Paul Pierce put Beau to work in the box office. Later on, Beau began booking Springer shows all over the country.

Beau left Columbus to start Hyperion Productions in New York City in 2006, to book shows nationally. Springer Theatricals became one of Hyperion’s first clients.

Beau brought in Brick as the CFO.

Did I mention that the two guys are really nice guys? Well, they are. It’s no surprise that the company has become successful and that they have pleased theaters all over the country with their theatrical offerings.

So why did the Springer decide to do this?

“It’s really about sort of recreating our business model,” Paul said. “Lots of theaters are in serious, serious trouble. I am determined not to be one of them.”

He says the Springer needs to be agile and folks like him need to think outside the box.

As for Hyperion, Paul said Beau has created a company that is in the spirit of the business plan he likes.

“Beau really cut his teeth in booking here,” Paul said. “He has dealt with clients very much like we deal with our clients. He’s created Hyperion very much like we do business here.”

Hyperion will continue to have a presence in New York with its office on W. 57th Street. Brick will remain in that New York office, continuing to work with contracts.

Gil Hunter and Lauren Moya will be booking the shows at the Springer. Hyperion’s phone number actually rings in Hunter’s office.

Beau, however, has left his company.

When I asked if it was hard to leave his baby, he said, “You got to raise them and you hope you raised them right and then you’ve got to let them go.”

Right now, he’s in his hometown of Omaha, Neb., booking two shows, “A Christmas Carol” and “Ring of Fire,” the Johnny Cash show.

“I’ve gone from representing 12 shows to representing two shows and I love it,” Beau said.

He said he eventually wants to produce shows and hasn’t been able to do that because he’s been so busy booking them.

If you know Beau and want to see him, he’ll be in Columbus the last weekend of “The Blue Brothers” performances at the Springer.

“Beau’s really interested in exploring more things,” Paul told me.

So how much did the Springer pay to buy the business? “We decided to keep that to ourselves,” Paul said. “We don’t want our competitors to know. Beau has been grabbing lots of national business.”

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