How much longer will this election cycle last?

February 6, 2012 

Despite all of our beliefs that Mitt Romney will be the eventual GOP nominee, this election cycle is going to last for a few more months.

Romney had a commanding win over the weekend in Nevada. He's got the momentum, but he doesn't have what it takes to make the other candidates sit down and shuddup.

He may never get that elusive formula which makes his opponents stop campaigning and hand him the nomination. That means more weeks and months of slogging through state after state. That will wear out Romney and all the rest, giving time to Barack Obama to build up his bank and support.

There's likely no good way to avoid this, but we here at PP&B have some suggestions to shorten the cycle:

Romney needs to have a good, ole' fashioned feel good interview with Barbara Walters, or someone who can provide him that kind of fluff. Show that the guy's human. Have him talk about when his pet dog died. The guy's too wooden. Give the media more access, and don't flinch when they occasionally write something unflattering.

This one might not work, but we advise Romney sliding some political appointments to the other candidates. Maybe Newt Gingrich could be secretary of defense. (WHAT!) Give Rick Santorum oversight of health and human services, something that would let him enforce his religious beliefs. Sure, it might be illegal to make offers such as these. We're not saying it's the best plan. We are saying that stuff like this likely happens more often than you'd like. Might as well do it, if you can get away with it.

Finally, keep the focus on already being the nominee. This advice is akin to dressing for the job you want, not the one you have. If Romney acts and talks like he's the GOP nominee, it's easier to believe and accept. He's dipping his toes into this, but he hasn't yet jumped into the deep end. It's time to take the plunge.

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