You helped organize the "My Columbus" photo contest. How did the first round go?
The first round exceeded all our expectations. Working with the Columbus Convention and Visitors Bureau, our goal was to promote a sense of pride in our hometown. There is so much to do in our city and with picturesque scenes around every corner it made sense for us to set up a photo contest.
Not only were we taken aback by how many people entered and how good the quality of the images were, but we were really pleased at how positive the comments were that fans were sharing on the Facebook page. That was our goal: creating a platform for locals to show their pride in our city. My favorite entries were the ones in the Hipstamatic/Instagram category.
Round two is now open for entries.
At Naartjie Multimedia, you specialize in social media. What do you think about efforts to revive Myspace?
We're excited to see Myspace making a comeback. They aren't trying to compete with Facebook or Twitter but instead are trying to create a place where music fans can find new music, listen to playlists they create and, hopefully, have more real interactions with the likes of Justin Timberlake and other musicians. From an aesthetic standpoint they have really cleaned up their design and layout and may even be the best designed social network.
We're interested in how Myspace will allow musicians to reach more of their fans. We're particularly interested to see how you can target your posts to specific audiences based on their current engagement with your page. This could allow for an artist to share exclusive content with their top fans, which will promote far more engagement. But quoting the song they use for the teaser video, "If you break my heart a second time, I may never be the same!"
Should employers be allowed to demand access to employees' and job applicants' social media passwords?
We've had a lot of our clients talk to us about this issue, especially our national clients who obviously have to deal with a much larger scale of control. My opinion is that social media has been around long enough now for people to realize that what they post is not only permanent but easily accessible by future or current employers, regardless of passwords. With that knowledge there really is no excuse to bad-mouth your boss or say anything controversial and not expect repercussions.
That said, I think demanding passwords is unnecessary and probably would result in something far worse when employees and employers lose the element of trust and privacy.
Which "must-have" apps do you recommend for new smartphone users?
Without a doubt the Columbus Convention and Visitors Bureau's app, "Visit Columbus GA," is a must-have. You can see all the city's attractions, view the official city calendar of events, find places to visit using a custom map and even redeem specials for some really good discounts. The best aspect is the "Happening Now" feature, which is based on what's called a Twitter aggregator. Basically, the attractions' and restaurants' tweets are pulled in so that you can view them all in one place.
What's the best-kept secret in the Chattahoochee Valley?
From a foreigner's standpoint, I would say that Columbus is underrated as an arts and culture city. The museums are truly world class, the Springer Opera House's history is fascinating and the RiverCenter is incredible. Each has a secret or two worth exploring, like the National Infantry Museum's simulators or the Coca-Cola Space Science Center's Astronomy Nights.