The Aflac duck has long been a darling of Wall Street. But the pop culture phenomenon has legs ... or shall we say, webbed feet ... that extend to the original Macys department store in New York City.
The duck, in its philanthropic role for Columbus-based Aflac, can be seen in one of the retailers windows leading up to Christmas. Macys is selling the plush holiday ducks online and in stores around the U.S., with proceeds going toward research and treatment of childhood cancer.
According to Macys, the window will garner 7 million impressions over a two-week period, which is pretty impressive for a duck from Georgia, Aflac spokesman Jon Sullivan said Wednesday. As far as we are concerned, when Macys showcases a brand in the window of its famous flagship store, you know that brand has entered an extremely exclusive circle.
Of course, the duck also is now a regular in the Macys Thanksgiving Day Parade, with its giant balloon image working its way through the Big Apples streets, along with Snoopy, Spider-Man and SpongeBob SquarePants.
Aflac, a supplemental health and life insurer in the U.S. and Japan, has raised more than $83 million in the fight against childhood cancer. More than $3 million of that is through the holiday duck campaign, which was launched in 2001.
The holiday ducks, like previous ones issued by Aflac, are in favor by some collectors. They come in two sizes a 10-inch for $15.99 and a 6-inch for $11.99.
This years holiday duck was designed by cancer patient Michelle Nguyen, a 14-year-old from Johns Creek, Ga., in north Atlanta. She came up with the creatures latest look, with it outfitted for the ski slopes in a green jacket, toboggan hat, goggles, skis and poles.