NASCAR team owner Richard Childress thought the time was right to bring the No. 3 back to racing.
That number had not been used in Sprint Cup since Dale Earnhardt's fatal accident near the end of the 2001 Daytona 500.
Childress decided to allow it to return when his grandson, Austin Dillon, made the step up to Sprint Cup series.
Despite being a rookie, Dillon qualified to start from the pole for today's Daytona 500, the Super Bowl of NASCAR.
"The 3's special to all us," Childress told the Associated Press. "The emotion will fly if the 3 rolls in there (to Victory Lane) (today.) I won't hold it back, I promise you."
One of the sponsors for the No. 3 car is Columbus-based Realtree Camouflage, whose president is Bill Jordan.
"This is a great story for Richard Childress Racing, for Austin Dillon and his family, for Dale Earnhardt's legacy and for NASCAR fans everywhere," Jordan said.
"When you look at how all the dots got connected on this one, it's just unreal."
Earnhardt won six of his seven Sprint Cup championships and 67 wins in the No. 3 car.
Dillon may be a rookie in the Sprint Cup, but the 23-year-old has raced in both the Nationwide Series and the Camping World Truck Series.
"I have never heard Richard happier," Jordan said.
"We talked by phone that afternoon after pole qualifying, and you could really hear the excitement in his voice."
Realtree is Richard Childress Racing's longest running sponsor. Realtree has been an associate sponsor for RCR's Nos. 3 and 29 cars.
"Realtree's partnerships and friendships in and around NASCAR have really helped our business," Jordan said.
"We've been able to reach our customers in ways we never could have otherwise, and we've generated business with companies like Chevrolet, New Holland, Reese's, Hunt Brothers Pizza, Shell Oil, Peak Motor Oil and Antifreeze, Grime Boss, Husky Liners, Caterpillar and Budweiser.
"It's been a great run for us, and we have every intention of continuing to grow our business through our NASCAR connections.
"Richard and I go back a long way. We wish RCR the best in the coming year."