Aflac Duck and Celebrity Contractor Collaborate On Do-It-Yourself Home Improvement Project

May 31, 2014 

Aflac unveiled its newest television commercial, called "The Duck's DIY Project," during part one of "The Voice" season finale, which aired Monday night on NBC.

As an extension of the "FORE! Days" commercial, which highlighted how the Aflac duck lacks golf skills, but is great at paying claims fast, the Aflac duck takes on a new hobby and tries to fulfill the role of a do-it-yourself handyman.

The new commercial continues Aflac's campaign focusing on how the company pays benefits quickly so policyholders can focus on recovering from injury or illness without worrying about their finances.

"In our latest commercial, the Aflac duck demonstrates that there are countless opportunities for accidents to occur while completing do-it-yourself projects around the house," Michael Zuna, Aflac executive vice president and chief marketing officer, said in a statement.

In "The Duck's DIY Project," celebrity licensed contractor Scott McGillivray, host and executive producer of HGTV's "Income Property," is less than impressed with the Aflac duck's home improvement skills when he hands him a plunger instead of a wrench, can't start a chain saw, and haphazardly aims a pneumatic nailer throughout the garage.

But when McGillivray finds out how quickly Aflac paid his friend's claim for a broken arm -- in only four days -- he realizes the Aflac duck might be more helpful than he thought.

As part of the new TV commercial, Aflac is launching a marketing campaign that includes digital banner ads, public relations outreach and social activations on the Aflac duck's Facebook, Twitter, Instagram and YouTube pages.

During the campaign, the Aflac Duck will select three lucky social media fans to receive a visit from a home improvement expert to help knock a quick project off his or her DIY home improvement list. Fans also will watch as craftsmen create small, toy woodcrafts to help illustrate daily out-of-pocket expenses as well as larger-than-life chainsaw carvings of the famous Aflac Duck.

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