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Advertising exec looks to remake retail agency

MINNEAPOLIS - Lynne Robertson is famous. At a time when many advertising agencies have consolidated, she bucked the trend when she purchased the Minneapolis retail agency Fame, which she had been leading, from its owner, the Omnicom Group holding company. A year later, Robertson said she has no regrets as she remakes the firm. She expanded its client base and recently relocated to a new office. The 20-person agency added 11 clients this past year, including retailers, restaurants and health care businesses. "I'm really delighted that we have been able to continue to attract good business and that we continued to build our talent pool," she said. "I didn't think we wouldn't, but you never know. You step off that precipice, and it's a leap of faith."


Standing desks making big difference for the well-being of many workers

PITTSBURGH - You may want to stand up while you read this: Studies show Americans sit on average between eight and 12 hours a day. Many sit in the car on the way to work. We sit in our chairs at our desks. We sit down to eat lunch. We sit through office meetings. Then we sit during our evening commute. At the end of the day, we sit while eating dinner, watching TV and surfing the web.


Your Office Coach: What to do about superior's foul language?

Q: I work in a very small medical practice where one of the owners has an extremely foul mouth. Whenever "Dr. Smith" is upset, he curses at employees and frequently drops the F-bomb. This is highly offensive to everyone on the staff, but we're afraid of losing our jobs if we complain. What can we do about this?


Cultural anthropologist helps Hollywood execs understand their audience

LOS ANGELES - The gig: Media companies can be caught by surprise by the immense cultural appeal of their fiction. That's where Susan Kresnicka enters. The 48-year-old cultural anthropologist, who works at Troika Design Group in Los Angeles, has brought social science in to figure out why something becomes popular and help Hollywood executives spot opportunities more quickly.

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