Shopping in the health and beauty aisle sometimes stresses me out.
Not only is it expensive, but it's confusing. There are so many different brands of make-up, facial cleansers and hair products for women, and all of them claim to do something different.
As soon as you find a brand or product that works, it's discontinued, or someone tells you need something else. Start browsing for something new and you can spend forever getting lost in the mixed advertising messages.
Here's the next trend in female beauty -- gorgeous armpits.
Never miss a local story.
Unilever, the makers of Dove Deodorant, are introducing a new deodorant that makes underarms not only odor-free but pretty.
From the Wall Street Journal article:
"We spoke with over 500 women, and almost every one of them thinks that their underarms are unattractive," says Mike Dwyer, U.S. marketing director for Unilever's deodorant business, including its Dove, Degree and Axe brands. One in three, meanwhile, said they feel more confident when their pits are in good condition, leading Mr. Dwyer to say, "How do we give them that confidence?"
Really ladies? What's next, earlobes? Don't we already have enough body parts we're supposed to hate?