At 116 years of age, the Army and Air Force Exchange Service may not have “moves like Jagger,” but its shoppers are getting plenty of satisfaction according, to a recent American Customer Satisfaction Index survey. The ACSI was developed to provide information on satisfaction with the quality of products and services available to consumers.
In the latest survey, the Exchange scored higher than ever before as its operations equaled the industry of excellence.
In addition to the ACSI, the Exchange relies on a Customer Service Index to provide localized, real-time snapshots of the job Exchange facilities do to improve the value of support provided to Soldiers and their Families. Here at Fort Benning, the Exchange’s CSI score for 2011 was 79, two points above the overall Exchange average of 77.
“We’re excited about the satisfaction level shown by Fort Benning Exchange shoppers,” said Exchange General Manager Vincent James. “We continue to maintain an intense focus on customer satisfaction in an effort to meet, or beat, shoppers’ expectations.”
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The CSI survey, which addresses customer service, pricing, sales associate availability, merchandise assortment and many more key issues, is administered at 130 Exchange main stores around the world. The next CSI survey will take place at Fort Benning in the spring.
“Feedback from military shoppers is an invaluable tool in our ongoing effort to provide the best service possible,” said James. “Both the ACSI and CSI enable us to ensure that when Soldiers shop, the Fort Benning Exchange is top of mind and their first choice.”