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October 11, 2012 2:08 PM

Breast cancer awareness: Why are people posting inches and minutes on Facebook?

Maybe your female friends have posted Facebook status updates like "9 inches, 30 minutes." If you're out of the loop, it's a reference to shoe size, followed by how long it takes to do your hair. Somehow, the sexual innuendo is supposed to promote breast cancer awareness. Confused? Me too.

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