Customers who frequent the Beadcage don't necessarily make jewelry to save money. Beadcage owner Paula Rosenberg said for most, it is the satisfaction of making something pretty by themselves.
"The majority don't do this is a hobby, but as more as an art," she said. "I treat it as therapy."
To create a piece of jewelry, most people will spend $40 to $50 on beads but "like any hobby, you can spend a lot of money," Rosenberg said.
Swarovski crystal beads cost 11 cents each and recreating a certain piece of sample jewelry could cost $250.
The idea for the shop came eight years ago thanks to Rosenberg's husband, David. He became aggravated as he made his way through the house that was becoming increasingly filled with beads.
When she told him that she planned to open a shop, he asked, "What are you going to call it? The Beadcage?"
That's when the Beadcage was born. It's been at its Bradley Park location for six years now.
Rosenberg hosts private classes for group. Brides can gather their bridesmaids together at the Beadcage to make wedding-day jewelry.
Right now, Rosenberg is getting ready for the Third Southern Bead Retreat that starts Oct. 14 at Callaway Gardens. The five-day beading conference is held every other year and features instructors who are considered rock stars in their field of beading. Registration is $1,200, which includes meals.
Beadcage customer Vikki Hutchinson started beading about 10 years ago. Her first creation was a simple pair of earrings. Since then, she's taken beading classes and is now learning right-angle weaving.
The Beadcage also sells gift items including hand-painted wine, champagne and shot glasses, home fragrances, clothing, shoes, handbags and luggage.
Customer Jessie Wilson recently bought a wine glass for a friend.
Gail Arntz also visits the store often but said beading is too time-consuming. She loves the Lindsay Phillips Switch Flops that the Beadcage carries.
Rosenberg confessed that even she doesn't have much time for beading anymore. With two children -- Race, 6, and Mirabella, 5 months -- her free time is limited.
"My bead time is gone," she said ruefully. "When she (Mirabella) goes to sleep, I go to sleep."