Since altering its own name in October, Columbus Regional Health has formally been using the name Midtown Medical Center for its flagship hospital, long known as The Medical Center.
System spokeswoman Anne Holmes said Monday it won’t be long before the signage on the multi-story hospital on Center Street has the new name on its exterior.
“We are now planning to take down the old signage on top of Midtown Medical Center in February and erect new signage in March,” she said. “The process includes a sign on two sides of the building.”
Although Holmes didn’t have a specific date for when two other Columbus Regional hospitals will get their new signs, she said it should be by the end of February. As part of the new branding, Hughston Hospital off Veterans Parkway was changed to Northside Medical Center, while Doctors Hospital adjacent to Midtown Medical Center became Doctors Specialty Hospital.
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“The big exterior signage for both (Northside and Doctors) is already in production,” she said.
Columbus Regional Health President and Chief Executive Officer Chuck Stark unveiled the changes in October, also adopting the tagline, “Pursue Your Healthy.” A five-point, multicolored star logo was created as well.
Another major change planned for Northside will be adding baby deliveries and setting up an emergency room. Those moves require approval from the state of Georgia. The hospital has long been a hub for orthopedic surgery.
Columbus Regional employs about 2,800 people, with more than 1,700 of those on the payroll at Midtown Medical Center.