A mega-merger between two senior living corporations has led to a new name for a Columbus facility.
With the ceremonial cutting of a ribbon Tuesday morning, Emeritus at Heritage Hills becomes Brookdale Columbus. The change represents the new ownership of Brentwood, Tenn.-based Brookdale Senior Living.
Brookdale and Seattle-based Emeritus Senior Living completed their merger last July, a deal valued at $2.8 billion, giving Brookdale about 1,150 facilities in 47 states. The combined company serves more than 110,000 individuals in various settings — independent living, assisted living, continuing care retirement centers, and dementia-care facilities like the one at 3607 Weems Road in Columbus.
“We are excited about having Brookdale added to our community name and all of the benefits we will gain from it,” Cyndi Adams, executive director of Brookdale Columbus, said in an email statement. “Our community will better connect to other Brookdale communities in the local area and nationally. We will also gain more recognition as a solutions provider as a result of our national brand awareness campaign. By unifying communities under the Brookdale name, we can better promote the continuum of care and services available at Brookdale and deliver on our brand promise, ‘All the Places Life Can Go,’ to even more residents and families.”
The merger between Brookdale and Emeritus put the combined corporation in position to serve 80 percent of the U.S. population, they said. As the major deal closed, Brookdale Chief Executive Officer Andy Smith called it a “transformational point” in his company’s history.
Brookdale is a publicly traded firm (Ticker: BKD) on the New York Stock Exchange, with its shares on Monday at around $37 apiece.
Here are a few “fun facts’ from the company’s website, which primarily show how large its operation truly is:
About 60 Brookdale residents turn 100 years old each month, with the CEO sending each person birthday wishes in a personally signed letter
Brookdale’s combined facilities use more than 1.1 billion kWh of electricity per year
Residents consume a combined 50 million cups of coffee, 16 million eggs and more than 250 million ounces of juice annually
Brookdale will serve an estimated 97 million meals companywide each year
Florida has 141 Brookdale facilities — more than any other state in which the firm operates