Fans of the popular Swedish apparel retailer H&M should mark their calendars for the July 9 opening of its Peachtree Mall store in Columbus.
It will among 10 Georgia stores making their debuts at noon that day, the company said Monday, with lines likely to form due to giveaways and the brand’s overall buzz. The first 100 shoppers will receive a T-shirt and an “Access to Fashion Pass” ranging in value from $10 to $300, with other “surprise offers” planned.
The 21,217-square-foot H&M — which stands for Hennes & Mauritz — is locating near the 3131 Manchester Expressway mall’s center court, adjacent to Victoria’s Secret. City building permits show at least $1.5 million was spent on the new retailer’s buildout, which has been part of a major reshuffling of tenants this year that also brought “F21 red,” a deeper discount format of Forever 21, to the shopping center in May.
“The new H&M location will offer Columbus residents a one-stop shopping destination for quality clothing for the whole family, with collections ranging from ladies, men, young ladies and young men to separate ‘store within a store’ sections for accessories, lingerie, maternity, sports apparel and a plus-size line,” the company said Monday, noting the local store will carry its children’s collection as well.
H&M said the Columbus store will employ about 30 people, adding to roughly 15,000 on its expanding payroll in the U.S., where it now has nearly 370 locations.
In its marketing, H&M stresses its “fashion-forward” clothing lines and environmental “sustainability” that includes recycling, energy efficiency and the use of wood and fabrics that are more ecologically friendly. The company has pledged to use organic cotton in all of its clothing by the year 2020.
H&M, which was founded in 1947, began opening stores in the U.S. in 2000, its first coming in New York, and has been rolling them out across the nation amid a major global expansion. The retailer has more than 3,600 stores worldwide.
Peachtree Mall is owned by Chicago-based General Growth Properties, with anchor tenants Dillard’s, JCPenney and Macy’s.