For the third year in a row, Winn-Dixie announced that it will donate 100 percent of its July 4 profits to Hope for the Warriors, a veterans’ organization that assists with career transitions, clinical health, community engagement and other services.
“As we celebrate our independence this Fourth of July, we will continue to honor and give thanks to our military and their families for the sacrifices they make for our nation and the world,” Anthony Hucker, interim president and CEO of Southeastern Grocers, said in a news release. “Last year, more than $2 million was donated to Hope For The Warriors during the Fourth of July campaign.”
Customers will also be able to write a personal note to a service member or veteran, which will be displayed in the store. They will also have the option of donating extra money at the register.
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Robin Kelleher, president and CEO of Hope for the Warriors, said that the yearly fundraiser has helped thousands of veterans.
“The result of last year’s campaign represented in the single largest donation to Hope For The Warriors since it was founded in 2006. That support allowed us to make a difference in the lives of over 2,250 American heroes and their families.”