SunTrust Bank is inviting small business owners to its Business Over Breakfast seminar Thursday.
The event, titled "Managing Profitable Growth: Five Steps to Get the Growth You Want with the Resources You Have," will teach business owners how to allocate time and capital efficiently with a growth plan.
"Managing profitable growth is a concern for business owners because they're worried about the economy," said Jeanne Rossomme, keynote speaker and founder of RoadMap Marketing. "They know that they have to grow their business because their costs are escalating."
Rossomme will discuss the following five steps using an analogy of a roadmap:
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- Establishing a growth plan to double your chance of achieving your growth target.
- Choosing the right marketing tactics to get to your growth goal quickly.
- Getting more mileage out of your sales pipeline.
- Ensuring you have enough growth fuel.
- Tracking your progress.
The event stems from recent SunTrust research that shows business owners want to grow profits but don't necessarily know how.
The seminar will run from 7:45 a.m. to 10 a.m. at the Marriott Columbus, 800 Front Ave.
The event is free. Registration before Thursday is not required but preferred. Call 877-896-4724 or visit www.breakfastleadership.com.