The time last year, Aflac began to experiment with NASCAR sponsorship.
Wednesday, the Columbus-based supplemental insurance company has jumped into the sport in a huge way, signing Roush Fenway Racing driver Carl Edwards to a multi-year primary sponsorship deal.
The deal begins next season. Aflac has a secondary sponsorship with Edwards and Roush Fenway this year. Edwards will drive the Aflac car in five more Sprint Cup races this year.
"We look forward to our expanded relationship with Carl Edwards and the world-class team at Roush Fenway Racing," said Paul S. Amos II, president, Aflac; COO, U.S. Operations. "Our sponsorship has helped put Aflac in front of businesses of every size and consumers throughout the United States. We are confident that increasing our involvement with this great motorsports leader will only continue to help our business grow."
Aflac is reportedly paying $78 million for the three-year deal.