A Flash Mob is a relatively new phenomenon where a call for volunteers to gather at a specific place at a specific day and time goes out via cell phone text, e-mails, Twitter, Facebook or MySpace. Then these volunteers come in, do a loosely choreographed dance or musical number and leave as suddenly as they appeared.
Samples of Flash Mob events in other cities can be found on MySpace.
The first such event will be Thursday at noon. Organizers don't want to announce the venue so the guests at the event will be surprised.
Volunteers who want to participate should meet for a rehearsal at 5:30 p.m. Wednesday in the Columbus Convention & Trade Center, 701 Front Ave. The dance number will be choreographed and instructions will be handed out.
The organizer, Chris Johnson, who works for In Your Face Marketing, has been working with the organization for three months, and planning the Flash Mob for the past two months.
"We were trying to figure out a way to expand our marketing potential to help non-profits get the word out about what they provide," Johnson said. "We've been looking at ways do to nontraditional marketing."
The Flash Mob event will make the guests remember the organization, he said.
He's hoping to have more than 100 people in the Flash Mob.
"It's going to be off the chart," Johnson said. "It should be a blast. The more people we have, the better. We're planning to make a huge impact."
For information, call Johnson at 706-507-7077.