Aflac Inc. has announced it will share its sponsorship of Carl Edwards and his race car with the maker of Kellogg’s Corn Flakes.
The Columbus-based supplemental insurer has partnered with the Kellogg Company, which will receive primary sponsorship for two Sprint Cup races in the 2010 season. The agreement will also allow Kellogg Company to become an associate sponsor of the No. 99 Aflac Ford Fusion for the other Sprint Cup races this year.
“I’m really excited to be partnered up with the Kellogg Company,” Edwards said in a statement. “It’s a great addition to the Aflac Racing team and we’re proud to carry their brands on the No. 99 in 2010. I look forward to being in the victory lane with them.”
In 2008, Aflac signed a three-year contract worth a reported $78 million with Roush Fenway Racing to sponsor Edwards. No financial terms of its agreement with Kellogg Company were released.
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About two months ago, Aflac announced it was also sharing its primary sponsorship in 2010 with Scotts Miracle-Gro. The company, known for selling premium fertilizer, gets six Sprint Cup events, starting with February’s Daytona Shootout.