The National Safety Council estimates that nearly 28 percent of car crashes, about 1.6 million a year, can be attributed to cell phone talking and texting while driving.
The American Academy of Orthopaedic Surgeons has joined forces with the Orthopaedic Trauma Association on a public service announcement urging drivers not to text while driving.
Texting is a deadly distraction that can cause accidents.
"The problem with the use of 24/7 communications devices is that every driver believes he or she is immune to slip ups but isn't. Orthopaedic surgeons want to prevent the pain and suffering associated with texting-and-driving accidents," AAOS President John J. Callaghan said in a press release.
The message being delivered on billboards is "OMG. Get the Message: Texting While Driving is a Deadly Distraction."