University of Alabama football players will be participating in a television public service announcement encouraging students to fight illiteracy.
Athletes participating are quarterback Greg McElroy, running back Mark Ingram and linebacker Dont'a Hightower.
The advertisements will be shown in Alabama throughout 2011.
Functional illiteracy is a term used to describe the lack of basic reading, writing and match skills to function in everyday life. One in every four Alabamians is functionally illiterate. That's more than a million people.