Super Bowl XLV had its share of unique, and expensive, commercials. Here's a recap of just a few:
Bridgestone Tires, a regular advertiser with the Super Bowl, has an ad that starts with an everyman in a cubicle at work. Blink too much and you'll miss the reason why he flees from his work place, begins a mad drive across the city, wields computer equipment like weapons and performs a ninja drop onto a passerby. He gets back to the office in time to have his coworker tell him that what set him off was an error with e-mail. Whoops.
There's an ad for the Chevrolet Volt that's a bit of a let down. It features great moments in history, including Ben Franklin discovering electricity, the first telelvision, first space mission and Woodstock. And then there's the Chevy Volt. Yawn.
Budweiser has a great ad featuring one of the meanest cowboys you'll ever see. He wanders into a bar only to discover that they've got no more Bud. He reaches for his pistol as the deliveryman races in with more beer and slides him one. The cowboy pops it open, takes a swig and breaks into Elton John's "Tiny Dancer." Nice.
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Great Volkswagen ad with a kid dressed as Darth Vader from "Star Wars." He keeps trying to work his mojo on various items around the house and fails. His dad then gets home and the kid tries to use the Force on the car, only to jump back when the car starts. His dad is holding the key fob in the kitchen and he smirks. The kid, meanwhile, looks around in amazement.
Best Buy has a cute ad featuring Ozzy Osbourne and Justin Bieber. Ozzy, on what appears to be a spaceship, is hawking a 4K, or is it a 5G, device. We hear his classic incomprehensible gibberish before the Beeb takes over and flawlessly executes the promotion while Ozzy meanders around in the background. Someone wonders what a Justin Bieber is. The answer: "I don't know. Kind of looks like a girl."
There's a little bit of drama with a Chrysler ad featuring rapper Eminem. We see shots of Detriot, an already sad looking city, with a sad male voice over making us all weepy as a sleek black car zooms through the cold town. It finally parks and Eminem gets out, walks inside where what appears to be a gospel choir is performing. He turns to the camera, points right at you and tells you that this is Motor City. Whoa.