Krispy Kreme, famed for serving up “hot” doughnuts and coffee to customers, will reopen its doors in Columbus Monday after a major renovation from a November fire.
“Monday morning at 5 a.m. everyone can come and get their hot glazed doughnuts again,” Victor Haydel, president of 755 Restaurant Corp., said today.
The Atlanta-based company is owned by Atlanta Braves baseball legend and Major League Baseball Hall of Famer Hank Aaron.
The Krispy Kreme eatery at 6761 Veteans Parkway outlet has been shuttered since a mid-November fire that started near the fryer due to an electrical malfunction. The cost to repair the building was about $175,000, according to Columbus building permits.
Haydel said throughout the repair process, his company could tell Columbus-area residents were hungry for its sweet confections.
“Even during construction, when we had different contractors there working, people still came up and walked in as if we were still open,” he said.
The restaurant will be pretty much the same as it was before the blaze, Haydel said, with one exception. Aaron’s nephew, Nathan Suber, a former Columbus city councilor, will be managing the store and its 30 full- and part-time employees.
“We’ve been operating down there for six years and we’ve always brought in people from out of town to manage it,” Haydel said. “But I thought the best way to move forward and to make more inroads into the city — and to have much more support from the city — is to have someone who’s actually born and raised there and part of the community. We reached out to Nathan and he was willing to come on and partner with us.”
Suber could not be reached today for comment.
Krispy Kreme has been open in Columbus since 2004. It has the capacity to make about 240 dozen doughnuts per hour or — with required maintenance built in — about 5,000 dozen a day, Haydel said. That’s about 60,000 of the sugary products.
The doughnut shop is known for using a bright neon “HOT” sign to let customers know its sticky creations are rolling off the fryer line.
755 Restaurant Corp., a 16-year-old company, also franchises 19 Popeye’s Louisiana Kitchen restaurants and 12 Burger King outlets.
Haydel said there are currently no plans to bring Aaron to Columbus for a promotional event to give business a boost. The Atlanta Braves executive attended its original grand opening.
“That’s because the Braves are going back into spring training in Florida and he’s very involved with that still,” Haydel said. “So his intention now is helping the Braves get through spring training and, hopefully, get to the World Series.”