Thanks to an online Facebook contest, the Columbus Symphony Orchestra will receive free marketing services.
A Montgomery, Ala.-based marketing firm, LWT, offered the services to non-profit organizations in five cities in three states. The organization who got the most votes in each city on LWT's Facebook page won.
The CSO won, along with four other organizations -- Aid to Inmate Mothers in Montgomery, Sight Savers America in Birmingham, the Gulf Coast Exploreum Science Center in Mobile and the Judge Ben Gordon Jr. Family Visitation Centers in Destin, Fla.
Each of the five organizations will have a team of LWT marketing experts who will develop marketing plans during its annual 24-hour CreateAthon.
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The CSO has a specific project that it needed help with called Orchestra Up Close.
“It’s a program where our musicians go into schools, play their instrument, let them play the instrument and talk to them,” said CSO marketing director Becky Young.
The program is aimed at elementary school-aged children, Young said.
“Someone nominated us,” she said. Young said CSO staff members spent a couple of weeks urging friends, Symphony patrons and family members to vote for the Orchestra Up Close program.
The CSO’s LWT team will creat a logo and a brochure for the program and develop a separate website that can be accessed on its own or through the symphony’s website.
The marketing services can cost as much as $50,000 per organization, Young said.
“It’s a big deal,” she said. “We normally would not have the funds to create this for our educational component. It’s perfect for us.”
LWT has provided creative services to more than 90 organizations in 10 years. This is the 11th year for the CreateAthon.