Jamie Casino is a personal injury attorney in Savannah. He is also the man behind what many are calling some variation of "the most epic Super Bowl ad" this year — or maybe ever. Casino's ad aired during the first local commercial break of the Seahawks/Broncos game, which was otherwise sorely lacking in drama.
Not Casino: the ad piles voice-over atop voice-over atop dramatization atop sledgehammer. A cute boy points the way toward the video's moral message, which is basically that Casino was chosen by God to be a successful lawyer and avenge his brother's death.
A 30-second national spot reportedly sold for $4 million this year (a record). Casino probably didn't pay that much for his space, since the ad only aired in Savannah, but he clearly didn't spend nothing — sledgehammers aren't free. Monday morning, Casino shared the video on his firm's Facebook page with the caption, "My little brother is smiling from heaven."