ATHENS, Ga. — The University of Georgia and ISP Sports have reached an agreement on a multi-media rights deal that will generate nearly $93 million during the next eight years.
The new deal will bring all of Georgia’s marketing and media packages under the same agreement and will increase the school’s annual revenue from its rights packages by nearly 40 percent. The $11.6 million the school will receive annually would be the most by any university, according to the Sports Business Journal.
ISP already handled Georgia’s marketing rights, which included print publications and corporate hospitality, but the new agreement also will give ISP control over radio broadcast rights and coaches’ television shows.
Georgia athletics director Damon Evans said the new agreement should change little in terms of what Georgia fans have been accustomed to over the years but should allow the school to develop even more multi-media platforms in which to reach fans.