'Elf on the Shelf' Just Introduced a Feature Families Haven't Had Until Now
For families who count down to Christmas with The Elf on the Shelf, a new accessory is giving the beloved holiday tradition a personalized twist.
The latest addition to the brand's lineup lets kids do something they've never officially been able to do before: customize their Scout Elf's game-day look with their own name, favorite number or even the colors of a favorite sports team.
Designed with football fans in mind, the new accessory kit transforms a Scout Elf into a pint-sized player, complete with a helmet, mini football and a two-piece muscle shirt.
But the biggest change is the inclusion of customizable press-on decal sheets, allowing families to create a one-of-a-kind jersey instead of relying on a pre-designed outfit.
The decal sheets include letters, numbers and symbols in several popular colors, giving kids the chance to personalize their elf's uniform with a unique team name or recreate the look of their favorite football team.
The accessory retails for $13.95 and includes:
- A two-piece muscle shirt
- Customizable press-on decals with letters, numbers and symbols
- A mini football
- A football helmet
Obviously, the Scout Elf is sold separately.
While The Elf on the Shelf has released dozens of themed outfits and accessories over the years, from pajamas and superhero costumes to baking sets and camping gear, this marks one of the first opportunities for families to add their own custom details to an official outfit.
The personalization element also makes the accessory appealing for collectors, who can create different jersey combinations from year to year or design a look that feels unique to their household.
With football season overlapping the early weeks of the holiday countdown, the sports-themed accessory offers families another creative way to stage nightly Scout Elf adventures with a custom uniform that feels entirely their own.
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This story was originally published July 4, 2026 at 7:00 PM.