These Super Bowl commercials have Georgia ties
Some of the Super Bowl’s most memorable commercials have Georgia roots. Here are just a few.
Toni - Shatter Perceptions
Macon native Lewis Williams created this commercial for the Toyota RAV4. The commercial appeared during Super Bowl LVIII in 2019.
“We are incredible”
Kia Motors highlighted its small-town connections with this commercial that prominently featured the people, school, streets and Kia plant of West Point, Georgia, where Kia Telluride’s are manufactured.
Get your goat
This Head and Shoulders commercial featured a Decatur, Georgia man who loved his goat business, Get Your Goat Rentals. It ran during Super Bowl LIII.
The work of a former Macon resident
Longtime ad man and Gwinnett, Georgia native Jason Kreher has had a lot of his work featured between Super Bowl plays.
Kreher spent a few of his formative years in Macon. “I’m pretty sure I went to Union Elementary for a couple years before I moved to Snellville,” he told the Telegraph.
He won advertising awards for his interactive 2022 commercial featuring a QR code for folks to scan and discover the commercial was for Coinbase.
Kreher was also involved in that year’s Irish Spring commercial. He gave a nod to his alma mater by dressing one of the actors in a Brookwood High School Broncos t-shirt.
In 2015, Kreher helped create Weight Watchers’ Super Bowl ad.
Made in Georgia
Pogo Pictures, an Atlanta production house run by Druid Hills resident Steve Colby, created a Norwegian Cruise Lines commercial that ran in 2019.
In 2013, he and Pogo’s Ben Callner submitted a commercial to a Doritos competition. Colby told the Atlanta Journal Constitution that their ad was one of two winners. The “Goat 4 Sale” commercial ran during Super Bowl XLVII.
Speak for those who can’t speak for themselves
Savannah, Georgia personal injury attorney Jamie Casino wrote, directed and starred in this two-minute halftime commercial aired in 2014. From the hard rock soundtrack to the flaming sledgehammer, the commercial takes attorney ads to new heights.
This story was originally published February 10, 2023 at 7:21 PM with the headline "These Super Bowl commercials have Georgia ties."
