Toyota Motor Sales, U.S.A., Inc. announced today the formation of a rapid-response team to investigate reports of unintended vehicle acceleration.
The Swift Market Analysis Response Team, aka SMART, will have a variety of Toyota's product engineers, field technical specialists and technicians whose goal will be to contact customers within 24 hours who complain of an unintended acceleration incident. Toyota says the team will then schedule a comprehensive on-site investigation.
Each SMART team will configured and staffed according to the specific complaint and vehicle involved. The pool of 200 team members will be drawn from the following areas, according to the press release on the Toyota site:
- Toyota Motor Sales, U.S.A., Inc. (TMS) in Torrance, California
- Toyota Motor Engineering and Manufacturing North America (TEMA) in Erlanger, Kentucky and Toyota Technical Center (TTC) in Ann Arbor, Michigan
- Toyota Regional Sales Offices
- Lexus Area Sales Offices
- Private Distributors
So, will consumers feel comfortable having Toyota's own employees evaluate potential problems? Or, should Toyota develop a SMARTer team by using independent specialists, who "don't have a dog in the fight", look at the issues? Hang a comment on this blog and tell me what you think.