For some brides, their big day is all about finding that perfect dress, perfect cake, perfect bouquet and sometimes even that perfect mate.
But for more than 38,000 matrimonial mavens across the United States, their weddings are all about the perfect date: 7-7-07.
By tying the knot on a date that is comprised of lucky sevens, falls on a summer Saturday and comes but once a century, some couples are hoping that theirs is a love that will last a lifetime.
"We had to turn down quite a few brides wishing for our services on this date, because we were already so booked," said Linda Smreczak, a wedding planner with Amanda Rose Weddings. The full service wedding planning company based on Hilton Head Island, S.C., will be carrying out three weddings Saturday.
"I think it's just a combination of the numbers. It just seems to be a popular day," Smreczak said. "Every year seems to have a popular weekend, and talking to bridal consultants from all over, they've had a lot of requests for this one. Next year, it might be 8-8-08."
According to wedding Web site TheKnot.com, however, 7-7-07 has proven to be more than just your average trendy wedding day. More than three times the usual number of weddings for a July Saturday will be taking place, with a record number of couples venturing to Las Vegas for their nuptials.
From having seven bridesmaids and exchanging vows at 7 p.m. to eating a seven-tier wedding cake and going on a honeymoon specifically set aside for a seven-night stay, some brides will be taking the seven theme to the extreme throughout the day.
"I had three brides who started planning for their 7-7-07 weddings two years ago," said Julie Miller, a wedding planner who recently left her position as director of sales at Celebration Events to start her own events planning business on Hilton Head, S.C. "Planning a year out is typical, but two years is not. Just the date was kind of a big thing. 'I have to have 7-7-07' was all we heard."
The Rev. Jerry Kramer of Lowcountry Presbyterian Church won't be officiating any wedding ceremonies today, but conducted three weddings over the past week and plans to preach a sermon on the topic at church Sunday.
He said that while seven is a number of great spiritual significance in Scripture that is often associated with "completeness" or "perfection," most couples have likely chosen the date because of seven's perceived association with luck and magic.
"No doubt, some people credit luck or a series of flukes for bringing them mysteriously together, but I like to say there are no coincidences only providences," he said.
His advice to those getting married on the epic date is to put more stock in finding out their "love language," or how they best communicate their feelings than in a lucky set of numbers.
"It's important to listen and express caring behaviors," Kramer said. "Find the things that keep your relationship rich and exciting."
Not to say that he doesn't understand the fun and hoopla surrounding the date.
"A hiking buddy of mine told me that if he were to get married, he'd ask me to do the ceremony on 7-7-07 at 7:07 p.m. The fact that he's a mathematician probably plays a role in that," he said with a laugh. "It certainly would make for a memorable occasion."
WHY IS 7 SIGNIFICANT?
In cultures and religions around the world, the number seven is recurring and almost always positive. In Chinese culture seven represents "togetherness," an appropriate notion for a newly married couple, and in Japanese mythology there are seven lucky gods, which personify earthly happiness. In Judaism, God rested on the seventh day, and there are seven sacraments in the Roman Catholic faith. Seven is a sacred proportion in Islam, and Buddha is said to have taken seven symbolic steps at birth.