An 18-month old radio station, 103.7 “The Truth” FM, has gone nonprofit.
Its new station is 88.5, WBOJ.
“I’ve been telling people, ‘Go to NPR and take a right,’ ” said Brian Hite, the station’s general manager. The new station has been operating but will officially launch at midnight Monday, as the day turns to Tuesday. He has been working out the kinks in recent days.
The station — with a 501(c)(3) status — is operated by the former owners of the previous station, called PMB Partners. They also own Kissin’ 99.3, 95.3 the Ride and 107.3, “the Q.”
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“In a tough economy, they were approached about a signal for sale. They couldn’t buy it but they saw the potential to allow ‘the Truth’ to move to nonprofit,” Hite said. “It met with our mission to be ministry-focused and community-oriented.”
The station, as with the old “Truth,” will continue to have sponsorships; but notifications about the sponsors will be limited, based on rules for nonprofits. For instance, the new station won’t have “call to action” ads, such as “come in by Wednesday night,” Hite said. Listeners will still be provided basic information about the sponsoring group or business, however.
The station, as before, will carry heavy doses of contemporary Christian music and a couple of teaching sessions throughout the day.
Latin music was the previous format on the old 88.5. The closing took place earlier this fall.
The signal isn’t as strong as 103.7 but that also means there’s reduced overhead, Hite said. The new station is paid for, whereas 103.7 required a monthly fee.
Listeners will be able to donate, as they do for other nonprofit stations.
“Listeners can have a stake in this,” Hite said, “and they can hear the fruit of their donations.”
As before, live streaming is available from the station.
For more information, call 706-256-2985.