Natural Light unveils the CoolShed for beer drinkers
Natural Light has come up with a new way for beer drinkers to keep their drinks cold this summer.
The beer brand revealed exclusively to USA TODAY the launching of the CoolShed, a shed-sized walk-in beer cooler powered primarily by solar panels on its roof. In other words, the CoolShed harnesses the power of natural light to keep your Natural Lights cold.
Natural Light told USA TODAY one lucky customer will have the chance to win a fully built CoolShed plus a lifetime supply of beer money in the form of one prepaid card with over $15,000 on it, which the brand says can be used to purchase two 24-packs of Natural Light a month for 35 years.
The brand also says the first 500 fans that enter for a chance to win the CoolShed will receive some beer money.
"With many summer activities centered around backyard projects, cookouts, and time with friends, we wanted to create a refreshing solution to a relatable seasonal challenge: how to keep ice-cold beer in reach when temperatures rise," said Krystyn Stowe, head of marketing for the Busch and Natural Light family of products at Anheuser-Busch. "Natural Light has always been about celebrating those hardworking moments in the backyard, and the CoolShed brings that spirit to life by rewarding the effort with an ice-cold Natty."
How to enter for a chance to win the CoolShed
According to Natural Light, from now until Friday, July 31, customers can enter for a chance to win the CoolShed by visiting NaturalLight.com/CoolShed.
The company says the CoolShed features an advanced temperature control system, 250 cubic feet of cooling space and heavy-duty shelving capable of holding "dozens of cases of Natty."
CoolShed is latest beer-related novelty item
The CoolShed is the latest novelty item to be unveiled by a beer brand.
Last month, Coors Light debuted a new Tallerboy canister, which is a limited-edition, taller-than-a-tallboy canister designed to hold and chill three full Coors Light cans at once. The canister was made available at Shop.Coorslight.com on June 11 and again on June 18.
The Tallerboy can was part of Coors Light's soccer campaign ahead of the World Cup, which began June 11. Earlier this summer, the brand launched "The Cooors Call," a summer-long campaign featuring legendary Argentine soccer announcer Andrés Cantor and his iconic "GOOOOAL" cheer.
Miller Lite also got in on the World Cup fun, unveiling the Miller Time MVP Matchball in May. The ball, about 50% larger than a standard soccer ball, holds up to 12 Miller Lite cans, comes with a display stand, and is reloadable (beer not included). The ball was available for purchase on May 20 and again on June 3 exclusively on the Miller Lite website.
This story has been updated to add more information.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@usatodayco.com.
This article originally appeared on USA TODAY: Natural Light unveils the CoolShed for beer drinkers
Reporting by Gabe Hauari, USA TODAY / USA TODAY
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This story was originally published July 15, 2026 at 4:26 PM.