On the move: Carmike Cinemas names Rob Collins its chief marketing officer

Carmike Cinemas names Rob Collins its chief marketing officer

Carmike Cinemas said it has named Rob Collins to the newly created position of senior vice president and chief marketing officer.

He will report to David Passman, Carmike's president and chief executive officer.

The company, headquartered in Columbus, said the hire "reflects Carmike's expanding scale, business development initiatives and strategy to align its marketing, branding and customer relationship management efforts across its theater operations."

Collins will be responsible for overseeing the planning, development and implementation of the company's marketing strategies to optimize revenue opportunities, including brand advertising, customer experience, loyalty programs, content initiatives, social, digital and mobile media, communications, public relations and promotional activities.

The company said he will also lead Carmike's corporate marketing, communications and customer service teams while providing strategic direction and support to regional and theater-level managers.

"Rob brings impressive industry background, outstanding leadership and comprehensive marketing expertise to his new role at Carmike Cinemas," Passman said in a statement. "He has a proven record of developing and executing successful integrated branding and marketing campaigns on behalf of leading media and entertainment companies."

Collins previously served as vice president of brand activation for Turner Entertainment Networks, where he was responsible for leading all experimental marketing and network branding across that firm's $4 billion entertainment division.

He also founded Focus Point Advertising, a boutique ad agency focused on tourism and entertainment industries with clients including Paramount Parks and Herschend Family Entertainment, an operator of hotels, theme parks, water parks and aquariums. He later served as that company's corporate vice president of marketing.

Carmike Cinemas operates 275 theaters with 2,921 screens in 41 states.

This story was originally published December 18, 2015 at 9:17 PM with the headline "On the move: Carmike Cinemas names Rob Collins its chief marketing officer ."