The Rev. Tim Jones’ son thought of a way to attract young people to Britt David Baptist Church in Columbus, but he never dreamed it would be viewed worldwide.
“I had no idea something like this would happen,” Alex Jones said on Sunday.
The sign reads “Cash God Inside. Howbow Dah?”
Alex said the phrase comes from a 13-year-old girl who appeared on a segment of the “Dr. Phil” television show. The clip went viral on social media.
“Some of the older members of the church did not know what it meant but the young ones sure did,” the pastor said.
Though the word cash is used, it is not a reference to money, but rather the way the girl said catch.
“It is about catching God,” Jones said.
Alex Jones, a Columbus State University student, said the sign has gone everywhere — Facebook, Twitter, Instagram, etc. He said the website BuzzFeed has also shown the sign.
The pastor said sometimes the church’s signs are informational, telling members of events. But sometimes the signs are inspirational for believers, such as one reading Jesus Loves You, which is something to give them a boost.
He says this one is entertaining and he hopes people understand and are laughing along with church members.
“We do hope it brings somebody new into the church,” Jones said.
He said all the attention shows millennials are “paying attention.”
“We see it as a springboard to share the gospel,” the pastor said.