Butterball puts its brand on Masterbuilt fryers

For the first time, Butterball, the largest producer of turkey products in the United States, has put its brand on a turkey fryer. It is made by Masterbuilt in Columbus.

The Butterball Indoor Electric Turkey Fryer will hit store shelves in September.

"Butterball turkey fryers will create new family traditions around the kitchen table throughout the year," said Masterbuilt CEO John McLemore. "This sets the standard for fried turkey prepared with a combination of safety and convenience."

This story was originally published March 26, 2009 at 9:08 AM with the headline "Butterball puts its brand on Masterbuilt fryers."