Like something about Columbus? Put it in a photo.
That's part of the message representatives from the Columbus Convention and Visitors Bureau announced today at a news conference.
The conference focused on "My Columbus GA," a new public service campaign designed to create local advocates for the city and in turn bolster tourism.
"My Columbus GA" includes a social media component that relies on sites like Facebook and Pinterest. A social media-centered photo contest is under way in conjunction with the campaign. Learn more here.
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The campaign also spans promotional efforts via traditional media. During today's news conference, guests saw posters with images like local outdoor enthusiasts accompanied by this line: "My Columbus is for outsiders."
The posters also featured messages like, "The memories you never forget. Experience that feeling in Columbus. We're expecting you."
Learn more in Saturday's Ledger-Enquirer.