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Average person will spend $130.97 on Valentine's Day items, retail group says

Maybe money can buy you love after all.

The average person will spend $130.97 on Valentine's Day items this year, according to survey results released by the National Retail Federation. That's almost a $5 increase over last year's amount.

I write this story every year, and the number almost always surprises me. It encompasses "candy, cards, gifts and more," the NRF notes.

Do women and men devote equal amounts of money to the holiday? No way. "Men will spend an average of $175.61 on jewelry, flowers, a romantic evening out and more, while their counterparts will spend approximately $88.78," according to the NRF.

There's a common belief that women have no obligation to buy Valentine's Day gifts. I don't subscribe to that belief, by the way.

Another interesting nugget from the survey results: 2 in 5 Americans plan to buy Valentine's Day gifts for their pets this year. I'm guilty as charged.

Discussion time: Will you spend $130.97 on Valentine's Day items?

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