New executive director hired for Greater Columbus Sports & Events Council
A Phenix City native has been hired as the new executive director of the Greater Columbus Sports & Events Council.
Craig Howard’s appointment will take effect Jan. 12, according to the council’s news release.
“Howard brings extensive experience in sports tourism, event recruitment, and strategic leadership, marking an exciting new chapter for the organization and the Columbus region,” the news release says.
According to the news release, Howard previously served as national sports manager for the Montgomery Chamber of Commerce. In his role there, he played a key part in recruiting and supporting events such as the 2025 HBCU National Baseball Final Four, ACCC (JUCO) Conference Baseball, Volleyball, and Soccer Tournaments (2025–2028), the 2027 DYB World Series, 2025–26 DYB State Tournaments, and the 2024–25 MGM Triathlon.
“Craig Howard’s impressive background and dedication to our mission make him the ideal leader for the Sports & Events Council,” board chairman Herman Lewis Jr. said in the news release. “We are confident his expertise will guide our organization to new heights and further strengthen our role in fostering economic development through sports in our community.”
Howard will succeed Merri Sherman, who was the council’s executive director for 20 years before joining the Georgia High School Association in July as an associate director, overseeing boys and girls soccer and softball.
“I am thrilled to join the Greater Columbus Sports & Events Council and work alongside such a passionate and talented team,” Howard said in the news release. “I am deeply committed to advancing the council’s mission and look forward to building upon the strong foundation established under the leadership of Merri Sherman.”