Kentucky is not promising regular steak dinners or unlimited meal plans or first access to XXL Nike gear.
All of the things that could be used to lure top-level offensive linemen to UK are not part of the formula.
In fact, the formula for recruiting top offensive linemen has not been any different than it is for recruiting top defensive linemen or wide receivers or quarterbacks.
"When these guys come visit Kentucky, we talk about the direction we're going and what they're going to be able to establish and how special that will be," offensive line coach John Schlarman told the Herald-leader on Friday when asked about how the Cats have managed to land five commitments from four-star linemen in his time here.
That's four more than Kentucky managed in the 10 classes combined before Coach Mark Stoops arrived.
Per NCAA rules, Schlarman couldn't talk about the unsigned linemen, such as Tate Leavitt, a 6-foot-6, 305-pound junior college standout, rated No. 8 overall in Rivals junior college Top 100 rankings. He couldn't talk about home-grown talent like Drake Jackson or Landon Young.
But the same formula that got them was used to get Ohio State transfer Marcelys Jones and other Buckeye state standouts like Nick Richardson and George Asafo-Adjei.
"They're seeing that we're bringing in great players at all positions, so they know they're going to be playing next to a great player," Schlarman said. "They know great players are going to be out there all around them catching balls, throwing balls, the whole thing. They see the recruiting we've been able to establish."
Schlarman said the recruiting starts with Stoops, who encourages coaches to be themselves.
"It's not an uptight environment where you feel like you have to pretend to be something you're not," Schlarman said. "It's not like that. He allows us to be ourselves and gives us the type of freedom to be the kind of coach we want to be. It all starts there."
That allowed a player such as Leavitt to feel at home immediately. He said he hit it off right away with Schlarman.
"I got to sit in and watch the spring practice film," Leavitt told the Herald-Leader's Ben Roberts after his recent commitment. "I picked up on the offense really quick."
He talks to Schlarman and recruiting coordinator Vince Marrow once or twice a week since his commitment.
"We've been fortunate to have some very good offensive linemen that we've been able to build strong relationships with," Stoops said on Friday. "Again, I think it's a credit to our coaching staff and all the good things that are happening here."
The recruits that come in see coaches who work well together, a campus that's booming, a program that seems to have some momentum.
While other schools with perhaps richer football traditions are discussing the past, UK focuses squarely on the future, the offensive line coach said.
"They see what we've been able to start here and the vision of where we want to go right now is clearer than ever and they can relate to that," Schlarman said.
Recruiting is more than just coaches and support staff, too.
"Our players do a great job of recruiting when guys come on campus, showing them around, spending time with them on official visits and things," Schlarman said. "It's a complete team effort from top to bottom."
And even though Schlarman can't talk about it directly, the efforts of other offensive linemen that still have yet to wear a UK jersey — players such as Jackson — have helped recruit other talented players to sign on.
"Linemen talking to other linemen is key," Schlarman said. "Those relationships and building those relationships up at a young age before they even get here, is important. ... Those guys building those relationships with each other has been huge."
The Kentucky head coach is hopeful that securing top players on both the offensive and defensive lines will be key to turning the Cats into a Southeastern Conference contender.
From the minute he arrived on campus, Stoops has talked about building a team around the lines. Teams that get dominated at the line of scrimmage don't win games, he reminded.
"It really all starts there all the time," he said. "You have to have great players across the board — we all know that — we're working on that. But you have to have a physical presence. If you don't, you don't have a lot of big chances.
"Last year we were certainly closer to it in the physical aspect. And as we move forward and as we recruit, I think it's imperative that we continue to get better."
'Huge piece in recruiting'
Kentucky's football staff has been selling the dream the past few seasons, but now it's able to take recruits just across Cooper Drive to see the reality that is a $120 million Commonwealth Stadium renovation and the steel frame going up at the $45 million practice facility right next door.
"The first couple of years, I'm showing them pictures," Stoops said on Friday. "'You know, this is what it's going to be. Yeah, that looks great.' Then they go somewhere else and it's already done, and it's beautiful. So when it's done, I think it'll have a real positive effect."
The billion dollars being spent on classroom buildings, dormitories and other amenities on campus has been a big boost, Stoops said, thanking President Eli Capilouto multiple times during the UK kickoff luncheon.
"That's a huge piece in recruiting," Stoops said.
As for the renovation at Commonwealth Stadium, which includes a new artificial turf surface, he said it gets the team excited to get started.
"They went out there this morning, had a workout out there this morning," Stoops said. "The players were energized to go out into the stadium, to see it. It's beautiful. The surface is beautiful ... That's going to do nothing but help us."
Can you hear me now?
Cats fans waiting for cell service improvements at Commonwealth Stadium could be waiting a little bit longer.
Because of ongoing renovations at the stadium, getting a system into place wasn't feasible, explained Guy Ramsey, UK's director for strategic communication.
The 2,000 season ticket holders in the premium seats, as well as fans in the suites, will be given access to a wireless network. But the rest of the stadium might have to wait. Heading into 2016, UK might look into investing in a system for the entire stadium.
Providers AT&T and Verizon have done things independently to improve service for users at the stadium. And Verizon is doing a temporary advancement to make coverage better this season. Then the two plan to merge systems in 2016.
"It's something we're doing constant evaluation on," Ramsey said.
Sign of the times
Before the media's sneak peek into Commonwealth Stadium renovations this week, I solicited questions from fans on Twitter and a remarkably high number wanted to know what happened to the wooden schedule sign that used to sit on Nicholasville Road.
Kentucky officials said that the support posts have been removed and they stopped being used three or four years ago.
"We had issues with theft and vandalism over the years, plus the actual look of the sign was not great," UK football spokesman Susan Lax said. "We looked into a whole new structure and lighting for the sign but never got to a point of design and estimate."
With the schedule so easily accessible on social media, UK didn't think it was necessary to replace the marker.
A special guest
A coach can preach all he wants about players surrounding themselves with the right people who do the right things.
But Stoops thought those messages could be best relayed by a former star player who learned them the hard way, so he brought in former Ohio State star Maurice Clarett to speak with Kentucky players this week.
After he helped lead the Buckeyes to the national championship his freshman season, Clarett went down a winding road that included a dismissal from Ohio State, subsequent arrests and a seven-plus year incarceration.
On his website, Clarett says his main talking points include: 1. Show me your friends and I'll show you your future; and 2. Different day, same discipline.
"I thought he had a good message," Stoops said of Clarett, whom he recruited to Miami and who has known Marrow for many years.
"There's a guy that's showing great humility coming back. He was on top, lost it all, and has come back and has been very successful in his life," Stoops said. "The outside influences that were part of his demise — I think it's real important to hear that directly from individuals."