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WOW! Cable comes to terms with ESPN to carry SEC Network

AUBURN, Ala. — Another local provider is on board to carry the SEC Network.

WOW! cable, which serves the Chattahoochee Valley as well as Auburn and Valley, Ala., announced in a press release Friday that it had come to terms with ESPN to have the SEC Network when it launches Aug. 14.

"WOW! is excited to introduce the SEC Network to our customers," WOW! CEO Steven Cochran said in the release. “Sports fans in the Southeastern communities we serve have expressed great enthusiasm for this new service, and we are pleased to bring them programming that they tell us is exceptionally valuable to them. We are also pleased to provide the channel to our customers in the Midwest.”

The SEC Network will be part of WOW!'s package in the "Expanded Basic Service" tier when the channel launches. WOW! becomes the second local provider to finalize an agreement with ESPN this week, following Charter, which announced a deal was in place on Wednesday.

They join the ever-growing list of providers which have agreed to distribute the SEC Network at the time of its launch. In the past month, both Time Warner Cable and Bright House Networks signed on, while agreements had already been reached with AT&T U-Verse, Dish Network and Cox Communications and Google Fiber.

DirecTV remains the biggest holdout to this point. But the national provider is apparently close to a deal. On Thursday, DirecTV chief executive officer Mike White told the Los Angeles Times that the company has agreed on a price to carry the SEC Network. While the deal is not finalized, White expressed confidence it would have the SEC Network by the Aug. 14 launch date.

As it is, all 14 teams in the league will have a game on the SEC Network within in the first four weeks of the season.

Auburn will host Arkansas at 4 p.m. ET on Aug. 30 while Alabama is at home for a noon ET kickoff versus Florida Atlantic on Sept. 6. Georgia will also have a home game on the network when Troy comes to Sanford Stadium on Sept. 20. The game is set to begin at noon ET.