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Auburn extends apparel deal with Under Armour to 2025

Michael Niziolek

mniziolek@ledger-enquirer.com

Auburn Tigers wide receiver D'haquille Williams (1) runs his route during the second half of an NCAA college football game against Jacksonville State, Saturday, Sept. 12, 2015, in Auburn, Ala. (AP Photo/Butch Dill)
Auburn Tigers wide receiver D'haquille Williams (1) runs his route during the second half of an NCAA college football game against Jacksonville State, Saturday, Sept. 12, 2015, in Auburn, Ala. (AP Photo/Butch Dill)

Auburn University announced a long-term extension of its exclusive apparel deal Thursday with Under Armour through June of 2025.

It’s the second extension of a deal Auburn inked with the performance apparel company back prior to the 2006 school year. The Tigers were one of the first major schools to sign with the Baltimore, Maryland based corporation.

“Auburn has been one of our landmark relationships in the NCAA, as the first university athletic department to partner with Under Armour in 2006,” Under Armour’s Executive Vice President of Global Marketing Adam Peake said, in a release. “The Tigers are part of our brand’s heritage and we are thrilled to have them as an integral part of our future as we continue to provide world-class, innovative product to their student athletes and the entire Auburn fan base.”

Details of the new contract weren’t released, but the previous extension signed in 2009 was worth $27.45 over seven years, and included a product allowance of $1.25 million annually.

As Auburn’s official outfitter, Under Armour is responsible for designing and supplying all of the school’s 21 athletic programs with footwear, apparel and equipment for training, and use on game-day.

Under Armour’s list of clients includes the University of Notre Dame, Maryland, Northwestern, Texas Tech and South Carolina.

“We have always been impressed by Under Armour’s commitment to relentless innovation and excellent customer service,” Auburn athletic director Jay Jacobs said.  “This extension elevates our valuable partnership and allows us to greatly expand the allotment of Under Armour products for Auburn student-athletes across all 21 sports. It also promotes and enhances the Auburn brand at a higher level while providing us the resources to reach our goal of competing for championships in every sport.”

Michael Niziolek covers Auburn football for the Columbus Ledger-Enquirer. Email him at mniziolek@ledger-enquirer.com or follow him on Twitter, Facebook or Google+

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