The alternate jersey craze isn’t coming to Jordan-Hare Stadium anytime soon.
In detailing terms of a 10-year apparel deal contract extension with Under Armour, Auburn athletic director Jay Jacobs made it clear Thursday afternoon the classic design of the university’s football jerseys is one of his untouchables.
“We have a very tradition-rich university,” Jacobs said. “I believe that certain things like our football uniform is somewhat sacred.”
While many of the footwear and apparel company’s other FBS clients rotate in alternate football jerseys each year, it wasn’t a point the Baltimore, Maryland based company pushed in negotiations with Auburn.
“They understand exactly where we stand,” Jacobs said. “Occasionally we will do commemorative game, like a few years ago we did against Vanderbilt, but we aren’t going to deviate from our traditional uniform.”
Jacobs was referring to a 2007 match-up against Vanderbilt that the team celebrated the 50th anniversary of its 1957 National Championship by wearing its road white uniforms at home, and removing the AU logo from its helmets.
The basketball team will be allowed to experiment with different jersey designs, but Jacobs emphatically stated that the football team’s brand is tied to its “classic” look.
“You flip on the television now, and sometimes I have to wait until the score comes up to see exactly who is playing cause I can’t recognize the uniform,” Jacobs said. “I think from a branding stand point we have a great looking uniform, (alternate designs) that works well for some other schools.”