OC Lane Kiffin knows his stuff on social media

He must not have gotten the memo.

Alabama coaches walked out to the middle of Bryant-Denny Stadium for a photo during the university’s Fan Day on Sunday. Each of them wore fresh Nike shirts straight from the bag, khakis and white shoes.

All of them except offensive coordinator Lane Kiffin, whose red shoes were all fans could talk about on Twitter moments later.

Perhaps it’s fitting that Kiffin stole the show on social media — he’s been doing it for a while now. The offensive coordinator’s Twitter account, @Lane_Kiffin, has more than 120,000 followers and has drawn plenty of laughs while also stirring the pot with other SEC programs.

“Yeah, well I don’t really run my Twitter or social media,” Kiffin deadpanned. “Coach Saban runs it.”

By far the staff’s most active social media presence, Kiffin is no stranger to causing a buzz. He has mastered the art of subtle jokes and jabs at Alabama’s rivals, and he might as well be the king of Bitmojis.

He’s also shown he can go toe-to-toe with rival coaches.

Shortly after Alabama flipped four-star quarterback commit Mac Jones from Kentucky in June, Wildcats quarterbacks coach Darin Hinshaw posted a quote directed at the Class of 2017 recruit.

“In this life, we have to make many choices,” the quote from late religious leader James E. Faust read. “Some are very important choices. Some are not. Many of our choices are between good and evil. The choices we make, however, determine to a large extent our happiness or our unhappiness, because we have to live with the consequences of our choices.”

Kiffin acted fast, retweeting Hinshaw, which unleashed a slew of bad press upon the Kentucky assistant.

Simply put, Kiffin knows what he’s doing on Twitter. On a staff with the only head coach in the SEC without a Twitter account, he knows his role, too. The offensive coordinator’s cool bravado and social presence make him a big recruiting tool for the Tide.

A new NCAA rule, allowing coaches to retweet and favorite posts from recruits might have made the offensive coordinator’s social-media skill set even more valuable. The rule went into place on midnight of Aug. 1 and generated plenty of attention as college coaches flocked to Twitter, unearthing old tweets from months past and flooding timelines with constant retweets.

Kiffin has taken part in the action as well. However, when it comes down to it, the offensive coordinator claims he wishes he could just stick to play calling.

“I don’t necessarily really like parts of it because I’d rather be doing ball,” Kiffin said. “But that’s part of recruiting as an assistant coach where we’re at.”

This story was originally published August 7, 2016 at 9:52 PM with the headline "OC Lane Kiffin knows his stuff on social media."